5866 W. Jim Bilton Blvd
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Family Ford

Family Ford

Dear Ryan,

As March approaches, signs of spring are more present than ever. The sun peeks from behind its cloudy hiding place and sheds a light on new opportunities. It signals a time of change - to take control and start anew. It's your time. Step into your Ford, grip the wheel, and embark on new adventures.

Yours,

Chase Craven
Dealer/EVP

THIS MONTH'S TOPICS:

A Ford for Everyone

Ford Tackles Mobility

The Dangers of Distracted Driving

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A Ford for Everyone

A Ford for Everyone

Purchasing (or leasing) a new vehicle is a big decision. Even when two people own the same vehicle, it's likely their reasoning differs. However, research shows there's a common set of factors people use when in market for a new vehicle. For instance, a car's exterior style is one of the top factors weighed. Just look at the 2017 Explorer's striking exterior, or the fierce beauty radiated by the 2018 Mustang. It goes to show how much priority is placed on image. Beyond style, features like pulling power, towing capacity, safety, and engine type rank as powerful influences in a buyer's decision. The Ford F-150 is a prime example of a vehicle with all-encompassing, performance-focused quality. Moving past these attributes, there are other factors - like all-wheel drive - that can clinch the deal, especially for those who live in unpredictable climates. Another highly influential factor is the vehicle's brand reputation. With the highest owner loyalty of any auto brand,1 Ford clearly attracts many customers with its century's worth of trusted craftsmanship. Whatever Ford you choose next, remember this: its diverse lineup of sedans, crossovers, SUVs, pickup trucks, and more are built with not just one driver in mind - but all.

Ford Tackles Mobility

Ford Tackles Mobility

At Ford Smart Mobility LLC, a subsidiary within Ford Motor Company, teams of researchers are fiercely exploring mobility services and their potential to transform how people use, experience, and perceive transportation. In doing so, the company maintains a tight focus on current and forthcoming mobility needs - and most importantly, how to tend to them. One such mobility service is ride sharing, where several people divvy up the experience of everyday commutes. It's anticipated that ride sharing will spur reductions in air pollution, transportation costs, and traffic congestion in urban areas. Piggybacking off this, the folks at Ford Smart Mobility have plans to interweave a ride-sharing service with the release of autonomous vehicles. And with predictions that a mere 30 cities will soon contain 75% of the world's population, mobility services may be just what the transportation industry needs. As Ford continues to roll out some of the best vehicles on the market - like the recently unveiled 2018 F-150 - it's clear that the future of transportation has never looked brighter.

The Dangers of Distracted Driving

The Dangers of Distracted Driving

As many of us are taught at a young age, the open road should be treated with caution. One threat to road safety is the newly coined term, "distracted driving." This includes writing, reading, or sending text messages at any point while driving - even when stopped. Other forms include eating, speaking with others inside the car, toying with a navigation system, reading, or even fixing one's hair or makeup. It might seem like common sense to realize that distracted driving is unsafe, but statistics prove otherwise: one study claims that cell phones are involved in 1.6 million auto crashes each year, causing a half million injuries and taking 6,000 lives. And if that isn't shocking enough, it was also discovered that driving while reading or sending a text makes the driver 23 times more likely to be involved in a car crash. It's recommended to use your phone - and complete other distracting tasks - while parked. This way, your life and the lives of others around you are not endangered. In today's age where many expect a text back within minutes, it's more important than ever to remember: it can wait.

Ford

Family Ford

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We look forward to seeing you!

We look forward to seeing you!

Family Ford
5866 W Jim Bilton Blvd
Saint George, SC 29477-7808
(843) 563‑2341
www.familyfordstgeorge.com

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1. Owner loyalty is based on IHS Markit U.S. Total New Registrations Data for October 2014 to September 2015. In an Owner Loyalty Analysis, Ford Division had the greatest percentage of owners who returned to market and purchased or leased another Ford Division vehicle in the 2015 Award Year.

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